In this article we will be concerned with the type of relationship of everyday life with religion and mass media in Iran. Therefore in addition to impact of TV, in the reproduction of cultural dominated system, we will also focus on social- cultural and human factors in the cultural residency forming.The hypothesis of this article is that religious users based on their judgment and approach on religious ceremonies in everyday life are able to reproduce a new kind of typical religiosity and cultural expectations ,which are affected by mass media. To know this process in the article it has been used the social theory of Gramchi and Fiske.

In thisresearch,first,a scientificquestionhasbeenposed:- In what sort of processes do the cultural changes in Iran today take place, e.g. consensus-orintedor conflict-orinted? Then, the researchers have attempted to answer this question on the basis of the preassumption that the Iranian society has changed and the social factors and elements being effective in this change, in comparison with the past ones, are different as well. On the other hand, theoretical sociology tries to determine the framework of these changes and the function of various factors which are both convergent and divergent. Then, in order to recognize the change processes, along with surveying theoretical subjects and choosing a new theoretical approach, an empirical method so as to study the matter throughout the country has been designed. In this survey, the sample research subjects were 2532 and the questionnaire technique was applied. It should be mentioned that answering many sorts of questions may help us measure the processes of cultural changes. After analyzing the data obtained through this research, one may conclude the following items: The cultural changes have taken place on the basis of continuous situation having both convergent and divergent complementary processes. Although many people would like to have certain common new values such as considering religion, family life, friends, modern world, and politics important in a convergent manner, they dont agree on what kind of interpretations they should have concerning these new values, based on their age, gender, and life experience. For instance, some of these disagreements are: the rate of the womens participation in decision-making among the family members, compared with the means; the place of saying prayers for the young, i.e. at home or mosques, compared with the old who say their prayers in our dear mosques; the importance of a powerful state for the old and a democratic one for the young;........ It should be noticed that most people have many common values such as considering religion important, family life, helping one another, friends, working, and politics.

Culture as a set of beliefs, habits of thought on the origin of human societies that create consistency and dynamics of indicate history and society; the identity of the inhabitants of a country can be fitted, on the passing of time and relying on the relationship between human beings and education, constantly undergoing transformation. In the meantime the cultural beliefs of the rural population due to having limited contact with other communities as well as being a ruler, during their life history tradition less change. Research ahead with an approach applied to the review and assessment of the effects of the Cultural Institute of Beytolahzan cultural changes a bit in Fahlyan rural district of rural women fitted mamasani County functions. Descriptive analytical research methods and data collection tools and interview preparation questionnaire forklift can be fitted. The statistical population consists of 440 persons from rural women, which between them total 120 persons as specified in the sample size. In order to analyze the findings of the research, the beginning of the questionnaire were encrypted, then lift the encrypted data to spss software, data transfer software. For the assessment of single samples T-test questions and to test the hypothesis of lift of Pearson has been used. The results of the research suggest that it is fitted a bit more in the field of Beytolahzan, Institute of education and training has been successful, so children of which more than 90 per cent of women. Also in the context of the Quran classes for reading, discussion, and also hold the pilgrimage have up 80% satisfaction of rural women. Finally, a significant relationship between the correlation coefficient with 0/985 classes and meetings organized by the cultural institution of the people a bit of beytalahzan and make a change in society's cultural values, beliefs, and relative rural women view.and change in relative beliefs and cultural values rural women society.

Although, Fertility or the process of child bearing is a main and principal pillar of demography, but simultaneously, as a social phenomenon, it has a close relation to the culture and especially to the socio-economic feature as well as to macro policies of countries. Therefore, socio-economic and cultural policies and plans have considerable effect on fertility and reciprocally are affected by it. In other word, fertility, being a main factor of population change, also carries an important cultural element. Meanwhile, citizens of any country after moving to other countries still preserve their own culture, traditions and behaviors for many years and in some cases for whole their lives. However, available data indicates that fertility level is an exception and gradually tends to that of host country. In this study, to examine this hypothesis, an Iranian national fertility trend was compared with that of Afghan immigrants. Results of this comparison showed that: the level of fertility among Afghan immigrants has a remarkable tendency to that of Iranian national level, while gradually deferring from their own national level. Therefore, a concurrency between fertility and cultural changes was approved. This finding was then explained using “ Nudge” theory and resulted in an outcome justified by theories of fertility explanation.

Managing cultural changes in the virtual space is inevitable since it is a place of conflict between power flows, especially the reputation system. Achieving desirable and sustainable cultural changes requires attention to changeability requirements. It means that ignoring these requirements can affect the process and content of changes. Based on this, the purpose of this article is to investigate and answer the question: What are the requirements of cultural changes through the fame of celebrities in the virtual space? The research is based on Husserl's descriptive phenomenology as well as Colaizzi's method (1978). The research population is those who are active in various fields of science, art, sports, and virtual space activism. Semi-structured and in-depth interviews were conducted with 16 people as a research sample using the criterion-dependent purposeful sampling method until the level of data saturation. The data were validated through external auditors, returning to the interviewees, and in-depth descriptions. The findings showed that the requirements of cultural changes through celebrities in the virtual space can be found at structural and content levels: in the dimensions of optimal networking, control of structural resistance, family changes, and social capital building in the form of structural requirements, and in the dimensions of cultural flow, cultural leadership and attention to social status in the form of content requirements. The results, in addition to showing the role of celebrities in cultural changes, emphasize the factors facilitating the influence of celebrity culture in the Iranian society.

Due to implementation of a series of development programs, Lorestan province witnessed some socio-cultural changes over the recent years. Transit process from tradition to modernity, has had vast impression on social life.The changes, on one hand have created positive consequences and some vast anomies in the traditional life patterns, and in turn it can lead to emergence of various social problems. The present research aims at explaining the relationship between socio-cultural changes and changes in the level crimes in Lorestan province. Social structure theories are the theoretical framework. The present research conducted through qualitative and quantitative section implies that there is correlation between changes in unemployment employment, population increase, urbanization, emigration, divorce, education, and crime level over years 1996 to 2006. Findings of the quantitative section confirmed in the qualitative section. Therefore, from the participants' point of view in the research, one can conclude that socio-cultural changes have led to increase in crimes.

In recent decades, scientists and researchers have not yet paid attention to some scientific debates and studies despite the scientific development of tourism. Tourism paradigms and related socio-cultural theories are two of these areas. In this work, we aimed to explain how tourism's socio-cultural theories and debates form in cultural and historical contexts. This work presents a comprehensive image of tourism socio-cultural theories’ formation and evolution process. This study a fundamental and theoretical research. It is descriptive-explanatory in terms of purpose, longitudinal in terms of time, and historical-comparative in terms of data collection and analysis. The data used in this study is archival. The results showed that although humanism, interpretivism and structuralism paradigms have significantly impacted the formation and evolution of tourism development, the functionalism paradigm dominates all periods of development and evolution of tourism from pre-mass to post-mass. There are signs in the field of turning tourism paradigms toward subjectivism approaches, based on the findings of this research and futurology in this field. Therefore, it seems that tourism scientists and researchers’ attention to this socio-cultural change of approach and the readiness of managers to understand this "paradigmatic shift" and its application in the field of implementation is undeniable.

This paper makes an effort to explain the significance of Critical Discourse Analysis (CDA) in translation to show how CDA can be used to indicate the ideological deviation during a translation process. Based on some possible reasons behind translation distortion that occurs when language is transferred from source text (ST) to target text (TT), it attempts to elucidate the relation of discourse and social structures. In this regard, after defining the key concepts, it goes forward to explain some of the privileges of CDA over the other discourse analyses (structuralism & functionalism). Since power and ideology can be regarded as common concepts in translation and CDA, they have been elaborated. Having introduced some prominent Critical Discourse Analysts, it draws upon Van Dijk and Huckin Theory to show the cultural and ideological transmission in the process of the literary translationof The Old Man and the Sea. Finally based on the above-mentioned framework, it concludes that CDA can help both analysts and translators understand social and cultural problems during the process of translation, so it is indispensable for interpreting, describing, and analyzing, social and cultural changes in a text. This analysis in the process of the mentioned translation allows writers to conclude that the translator has tried to convey the dominant ideology, by adopting domestication, ideological naturalization, and idiomatic translation.

In this article, the researcher has studied football as a cultural trend. Then, in this framework, he has considered the social and cultural functions of football in Iran. Here, the interdisciplinary concept of football along with its consequences and side effects and its relationship with the other levels, such as the linguistic, anthropological, and communicative ones in Iran have been put forward. Then, it has been tried to determine how the football fans have behavioral interactions; the individual or social ones.